Case Study - A lead-focused website for a media freelancer
A representative project for a service-based business that needed clearer positioning, more persuasive page flow, and a simpler route from visitor to enquiry.
- Client
- Rush Media
- Year
- Service
- Lead-generation website, service pages
Overview
Many small service businesses do not need a complicated backend or a sprawling website. They need a site that explains what they do, why they are credible, and how someone should contact them.
This project direction was designed around that reality. The emphasis was on stronger service descriptions, testimonials, clear calls to action, and a contact form that encouraged prospects to share useful project details from the start.
We also kept the structure search-friendly and easy to maintain, which is often more valuable to smaller businesses than adding features they will never really use.
What we did
- Service-led page structure
- Contact and lead form planning
- Trust-building sections
- Basic local SEO setup
The site felt much more aligned with how we actually sell our work. Visitors could understand our services faster and enquiries became easier to qualify.
- Core pages scoped
- 4
- Lead form flow
- 1
- Trust sections added
- 4
- Maintenance option prepared
- 1